Plum 2% Niacinamide & Rice Water Facewash for Clear & Bright Skin 150ml

Plum 2% Niacinamide & Rice Water Face Wash (150ml)

2% Niacinamide Brightening • Rice Water Softening • Sulfate-Free & Non-Drying

Plum 2% Niacinamide & Rice Water Face Wash provides a refreshing daily cleanse that balances skin clarity with deep hydration. Unlike harsh cleansers that leave skin feeling tight and dry, this gentle formula utilizes mild amino acid surfactants (Sodium Cocoyl Glycinate and Coco Glucoside) to wash away impurities. Combined with skin-soothing Rice Ferment Filtrate and moisture-locking Hyaluronic Acid, it calms active irritation, smooths rough texture, and helps fade post-acne blemishes with every wash.

Key Benefits

• Clears Impurities & Excess Oil: Washes away 99% of pore-clogging dirt, grime, and excess sebum without stripping moisture

• Brightens & Fades Blemishes: 2% Niacinamide helps improve uneven skin tone, lessen dullness, and fade dark spots

• Softens & Smooths Texture: Rice Ferment Filtrate and Rice Extract condition the skin barrier for an instantly softer feel

• Deeply Hydrates While Cleansing: Hyaluronic Acid and Panthenol lock in moisture to prevent post-wash tightness

• Gentle & Sulfate-Free: Formulated with ultra-mild surfactants that respect the skin's delicate acid mantle

• Non-Irritating Formula: Dermatologically tested and suitable for daily morning and night cleansing

Key Active Ingredients & Functional Roles

Full Ingredients

Aqua, Cocamidopropyl Betaine, Acrylates Copolymer, Coco Glucoside, Sodium Cocoyl Glycinate, Glycerin, Niacinamide, Triethanolamine, Rice Ferment Filtrate (Sake), Oryza Sativa (Rice) Extract, Capryloyl/Caproyl Methyl Glucamide, Lauroyl/Myristoyl Methyl Glucamide, Phenoxyethanol, Ethylhexylglycerin, Olive Oil PEG-7 Esters, Styrene/Acrylates Copolymer, Disodium EDTA, Sodium Hyaluronate, Fragrance, Panthenol, Butylene Glycol, Tocopheryl Acetate.

How to Apply for Clear & Bright Skin

1. Prep Skin: Splash face and neck thoroughly with lukewarm water.

2. Lather: Squeeze a small amount of face wash onto wet palms and work into a soft, gentle lather.

3. Massage: Apply to damp skin and massage gently in circular motions for 30–60 seconds, avoiding direct contact with eyes.

4. Rinse: Rinse off completely with clean water and pat dry with a soft towel. Follow with your favorite toner, serum, and moisturizer.

Product Specifications

• Product Name: Plum 2% Niacinamide & Rice Water Face Wash

• Net Volume: 150 ml

• Brand: Plum

• Product Type: Brightening Daily Facial Cleanser

• Formula Free From: Sulfates, Harsh Drying Alcohols, Parabens

Ideal For

• Concerns: Dullness, hyperpigmentation, clogged pores, excess oil, uneven skin texture, and post-wash dryness

• Skin Types: Suitable for all skin types (Normal, Oily, Combination, Dry, and Sensitive Skin)